1.06.2014

Yu ♥ men's fashion weeks are staring!

☆Yu's men's fashion week circuit has started with being interviewed by FashionDaily.TV today. Yu is feeling pretty bad as totally jetlagged & away-from-English-for-2months yu couldn't give them nice answers...well they'll film during shows too! Thank you, boys!!! #interview #fashiondailytv @fashiondailytv #thankyou #sorry #lanvin #prada #newera #whatyuiswearing



Yu ♥ getting ready for wedding?!

☆Something old/acne heart jumper, something new/rodnik x peanuts cap&martine rose sweat, something borrowed/bobby abley 14s/s, and something blue/new era cookie mister cap...is yu preparing wedding?! Nope! London collections:men is starting tomorrow!!! And thank you so so so much, Martine♥ #lcm #londoncollectionsmen #preparation #acnestudios @bobbyabley #bobbyabley @martine_rose #martinerose @therodnikband #rodnik #peanuts #snoopy #whatyuiswearing



Yu ♥ loubie's xmas surprise!!!

☆Yes!!! There is Santa Claus exist! Yu found special Xmas surprise from Christian Louboutin back in London...a scarf♥ and even Monsieur Christian Louboutin himself on it!!!!! Thank you, louboutin! Thank you, Nell! #christianlouboutin #xmassurprise #monsieurlouboutinscarf #thankyou #merryxmas @justanell



Yu ♥ no water?! Yes...there are bottles of mineral water!!!

☆Back to London!!! But been stuck in terminal 5...shower @ arrival lounge has disconnected...soup covered yu masui has only one luxury solution to sort this problem..."mineral water"!!! Thanx BA♥ #backtolondon #heathrowairport #terminal5 #britishairways #ba #arrivallounge #shower #nowater #CoveredWithSoupSituation #thanx #mineralwater #sorted



Yu ♥ goodbye japan 2004 new year...

☆Finally getting on board after Refreshing up with hot shower♥ Goodbye family, friends and foods  in Japan! Yu will miss them all!!! #newera #cookiemonster #goodbyejapan #flighttolondon #MissYouAll #EarlyMorning #supersleepy #britishairways #ba #YummySaladAtJalSakuraLounge #hotshower #whatyuiswearing



1.02.2014

Yu ♥ last mins shopping!

☆"Pen pen pen"? Nope! It's "spend spend spend" sweater from Peter Jensen! Yu is on the last mins shopping...off to haneda for early morning flight to London in a few hours time...goodbye lovely hometown of Hamamatsu!!! #peterjensen #acnestudios #newera #asics #SpyCamera #LastMinuteShopping #biccamera #externalbattery #whatyuiswearing



Yu ♥ opening up new eye!!!

☆Love&Peace, guys♥ has yu been spiritually awakened?! Yes! He has opened up his pineal eye!!! Thank you for everything last year...It will be really important year for Yu Masui...continuous support would be really appreciated! A happy new year!!!!! ラブ&ピース♥ マスイユウも悟りの境地へ?新年あけましておめでとうございます。昨年は大変お世話になりました。本年はマスイにとって重要な年となりそうです。皆様から引き続きご指導ご鞭撻いただけると幸いです。よろしくお願い申し上げます!#LoveAndPeace #enlightenment #ThePinealEye #kenzo @kenzo @pin_chun7 #acnestudios #whatyuiswearing #AHappyNewYear #謹賀新年 #賀正 #あけましておめでとうございます #悟り #開眼 #松果眼 #ケンゾー #新年のご挨拶 #よろしくお願いします



Yu ♥ long queue @ shrine!

☆Happy new year from Japan♥ Long queue @ local shrine...where is the guest list?lol  #HappyNewYear #LongQueueAtShrine #AllTheBest #LoveYouAll #吉 #甘酒 #美味しい #thankyou



Yu ♥ ready to party anytime anywhere!!!

☆Yu is ready for NYE with theme of "Isn't it Yu adorable as hello kitty? Yes! a pussycat...No! He's actually real C*NT!!!"♥ Yu is wearing "party-anytime-anywhere" inflatable head piece from Piers Atkinson 14s/s first time! @piersatkinson #PiersAtkinson #lanvin @vfiles #vfiles #hellokitty #pussycat #cats #c*nts #ReadyToParty #AnytimeAnywhere #NewYearsEve #nye #whatyuiswearing



Yu ♥ kissing gelato!!!

☆Precious gelato moment♥ but has Yu joined kiss?! #gelato #smokeyeyes #kiss #samefacialexpression #whatyuiswearing #whatyuiseating #unagipie #hamamatsu #うなぎパイ #うなぎパイジェラート #浜松



Yu ♥ the only grunger...

☆Yu as "I am the only grunge in the village" with sheepskin jkt from acne studios, Katie eary's mohair jumper and studded heel by louboutin♥ Obviously there is no other boys with smokey eyes in Yu's small hometown... #grunge #smokeyeyes #acnestudios @katieeary #katieeary #christianlouboutin #alien #beautifulstranger #hometown #hamamatsu #whatyuiswearing



Yu ♥ local pizza!!

☆#familylunch #EndOfTheYearGathering #localitalian #pizza #margarita #prettygood #yumyum #whatyuiseating




Yu Masui♥マスイユウ♥益井祐
Fashion Writer
+44(0)7554249196
+81(0)9058711129(いい肉)

Yu ♥ new? Old? Prada shoes!!!

☆New Prada shoes with usual unique sole from 13a/w♥ but end of the season...it doesn't sound that new actually...anyway Getting ready for men's fashion week!!! #prada #newshoes #13aw #NewOrOld? #newera #acnestudios #ralphlaurenpurplelabel #GettingReadyForMens #whatyuiswearing



Yu ♥ pure pleasure!!

☆OMG!!! This is so addictive...yu can't stop cleaning pills on jumpers with remover...but half of cashmere hair has gone by the time finishing...#pills #pilling #cleaning #remove #removal #jumpers #cashmere #gone



Yu ♥ balenciaga archive 2007a/s!!

☆More special pieces from archive wardrobe!!! Balenciaga 2007 a/w is one of Yu's absolute favourite collection ever♥ #balenciaga #07aw #archive #fashionrecycle #whatyuiswearing



Yu ♥ shampoo!!!!!

☆Welcome back to 90s!!! Do you remember "shampoo"?! 90s has been popular inspiration for designers right now...but this is real...end of the year is great time to tidy up wardrobe and Yu found Japanese street wear brand "super lovers" ,the favourite & a collabo partner of cult Brit pop girls band "shampoo", in his archive! 20years ago...yu doesn't think he can wear his lower teenage memories outside again... #shampoo #britpop #nineties #girlsband #trouble #delicious #girlpower #superlovers #harajuku #tokyofashion #teenagememories #fancydress #whatyuiswearing #シャンプー #九十年代 #スーパーラバーズ #思い出 #門外不出



Yu ♥ Xmas prayer!!!

☆Dear god in any form, please forgive yu and other fashion bitches' sins...Yu Masui as a choir with j.w.anderson for Xmas day! Elizabethan collar from Thai designer theatre adds historical feeling and Lanvin ♥ necklace gives something missing from Yu's life...love... @jw_anderson #jwanderson #lanvin #theatre #choir #forgiveness #fashionbitches #love #christmas #xmas #whatyuiswearing #クリスマス #聖歌隊 #懺悔 #ラブ #ランバン #JWアンダーソン



Yu ♥ Xmas Gyoza feast!!!

☆Japanese celebrates Xmas eve more than actual Xmas day...it is all about couples, love and kfc...yu is in blue today but not cos of his single life...yu is inspired from new "Cookie Monster" cap from new era!!! However yu is dinning at cheap Chinese chain restaurant "ohsho" which must be the least popular place for happy couples tonight! Nice to see other "les miserables"...anyway CEO of ohsho was shot dead a few days ago mysteriously...R.I.P ハッピーカップルを避けて辿り着いたのはなんと餃子の王将!クリスマスイブに王将で食事する人達って。。。やっぱり空いてる。追悼社長を胸に人生3度目の王将餃子をしみじみと食べることに。。。RIP #cookiemonster #newera #lanvin @azumianddavid #azumianddavid #gyoza #ohsho #christmaseve #xmaseve #lesmiserables #rip #whatyuiswearing #whatyuiseating ニューエラ #クッキーモンスター #ランバン #餃子の王将 #餃子 #クリスマスイブ #



Yu ♥ after work BBQ!!!

☆BBQ lunch after filming yesterday♥ Champion penthouse is the one of rare good yakiniku place opening for lunch! #bbq #japanesebbq #yakiniku #lunch #champion #ebisu #yummy #meat #wagyubeef #whatyuiseating #焼肉 #焼肉ランチ #チャンピオン #恵比寿 #霜降り



Yu ♥ re-filming!!!

☆Yay!!! Just finished reshooting anniversary message for Japanese mag "spur" that yu is working for! Those Lanvin jewelries are perfect for theme♥ Love mode! Love SPUR! #LoveModeLoveSpur #spur #love #hearts lanvin #burberry #burberryprorsum #viviennewestwood #worldsend #MariosSchwab #whatyuiswearing



Yu ♥ real wasabi!

☆Fresh wasabi was nice touch at "soba" noodle restaurant today! Authentic wasabi is actually mild which no one can copy with ready to eat tubed ones or wasabi flavoring!!! #wasabi #realflavour #soba #japanesefood #whatyuiseating #わさび



Yu ♥ smart casual for parents' lunch!

☆Totally different from "cherry boy" yesterday! Yu is in "smart casual", yu hates this words as so confusing, with finally arrived moss green scissor jumper from j.w.anderson for lunch with parents♥ #jwanderson #lanvin #christianlouboutin #LunchWithParents #smartcasual #SoComfusing #DressCodeYuDoesntUnderstand #whatyuiswearing



Yu ♥ Brazilian BBQ!!

☆OMG! Yu didn't know all the crazy stuff yu could play with "line camera"...Look how this pic ended up...anyway Xmas came earlier!! Brazilian BBQ "churrasco" dinner @ local Brazilian restaurant choupana♥ #linecamera #crazyeffect #sobad #lol #yummy #xmasdinner #brazilianbbq #churrasco #meat #choupana #hamamatsu #whatyuiseating #ラインカメラ #シュラスコ #ショウパーナ #浜松



Yu ♥ cherry boy loves cakes!!!

☆"Cherry boy loves cakes♥" it is NOT a pair of tits on Yu's head!!! It is lovely knitted cake hat from Bernhard Willhelm 2001s/s! Ashish's cherry coat is one of Yu's favourite all time♥ #bernhardwillhelm #01ss #tits? #ashish @ashish_uk #cherryboy #archive #whatyuiswearing



Yu ♥ Scottish bear!

☆Yu is "Scottish Teddy" with acne studios teddy bear jacket & givenchy tartan check jumpsuits! Pump fury adds sportiness♥ #acnestudios #teddybear #givenchy #tartancheck #pumpfury #whatyuiswearing



Yu ♥ mum in Bernhard willhelm!

☆Shocking!!! Yu realized his mum is wearing archive Bernhard Willhelm from his wardrobe...and it's even "toilet" print...why?! #BernhardWillhelm #archive #toilet #toiletprint #shocking #why #whatyusmumiswearing



Yu ♥ 80s American college!

☆American college look with 2012a/w acne studios maxi coat♥ Being settled down for lunch with mum... #acnestudios #asics #collegeboy #goodboy #mumandsonlunch #blue? #fashionrecycle #12aw #whatyuiswearing


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Yu ♥ iconic balenciaga scarf!!!

☆Back to 07a/w! Yu Masui brought out iconic scarf, one of favourite pieces from his Balenciaga collection♥ 本日は大好きなバレンシアガの2007年秋冬からお気に入りのスカーフ!#balenciaga #07aw #scarf #lanvin #prada #whatyuiswearing #バレンシアガ



Yu ♥ diptyque aoyama!!!!!

☆Lovely friends from Paris, Martin & Jessie traveling for Berluti ginza opening which yu missed this week joined at diptyque aoyama reception!!! 2 exciting world exclusive candles "Tokyo" & "Paris" are available at the first stand alone store in Tokyo with French elegance&japanese craftsmanship featuring impressive tower of 500 candles♥日本初のディプティック路面店が青山に誕生!キャンドル500個を使ったタワーが目を引く店内はパリのエレガンスと日本の伝統美が交差する。青山店限定の"トウキョウ"と"パリ"など注目アイテムもいっぱい♥#diptyque #diptyqueaoyama #ディプティック #ディプティック青山 #whatyuiswearing @kenzo #kenzo #lanvin #balenciaga #diptyqueperfume @jesse_brouns



Yu ♥ seasonal greetings!!!

#seasonalgreetings #happyholidays #merrychristmas #merryxmas #WishYouAHappyNewYear #ThankYouForSupport #LoveYouAll #lanvin #yumasui #whatyuiswearing #linecamera #メリークリスマス #年末のご挨拶 #ありがとうございました #来年もよろしくお願いします #ランバン #ラインカメラ便利♥



Yu ♥ aymmy in the batty girls!!

☆New uniform for harajuku girls! Model ayumi seto is lunching her brand "aymmy in the batty girls" based on an imaginary American teenage girl aymmy from 14 spring/summer♥ asobisystem which is behind Japanese pop icon "kyary pamyu pamyu" is producing the brand!!! #AyumiSeto #瀬戸あゆみ #Aymmy #AymmyInTheBattyGirls #エイミーインザバッティーガール #エイミー #asobisystem #アソビシステム #KyaryPamyuPamyu #きゃりーぱみゅぱみゅ #tokyofashion #harajuku



Yu ♥ engaging Japanese designers!!

☆Yu happened to meet 3 exciting underground Tokyo designer in Taipei as "ampm" hosted their pop-up store! NY established accessory&streetwear "MYOB", "garter" was born from multi brand store in koenji and artisan jeweler "fangophilia" playing with human body shape is about expand to ready-to-wear!!! All of them has "harajuku" style followers all over the world♥ @comi_myob #myob #garter #fangophilia #ampm #taipei #tokyofashion #harajuku #streetwear @petshopsgirl



Yu ♥ flying bodies!!

☆"Flying bodies" is the documentary film following foot step of dance performance by top Uni male rhythmic gymnastic students that designer issay miyake planned & designed costume also Daniel Ezralow of Spider-Man the theatre directed in July! 企画とコスチュームを三宅一生氏が手掛け、劇場版スパイダーマンの演出家がディレクションを行った青森大学男子新体操部によるダンスパフォーマンスの軌跡を辿った「フライングボディ」はテアトル新宿でランチタイムに上映中!来週からはレイトナイトも。テアトル梅田では土曜日から6日かん #flyingbody #isseymiyake #rhythmicgymnastics #aomoriuniversity #フライングボディ #イッセイミヤケ #三宅一生 #男子新体操 #青森大学 #テアトル新宿



Yu ♥ deep sleep!!

☆Back to japan, back to reality, back to world of skinny bitches aka fashion...no more binge eating! Men's fashion weeks are coming!!! Good night♥ #reality #NoMoreFood #diet #fashionbitches #btw @petshopsgirl #ThankYouForEyes!



Yu ♥ sucking hard!

☆#SuckHarder! #WorkOnIt! #BubbleTea #PearlTea #ThisIsIt! #selfie #春水堂 #松山空港 #taiwan #taipei



Yu ♥ the last xiaolobgbao...

☆Yu is crying at din tai fung...this is the very last xiaolongbao moment in this Taiwan trip... Goodbye Taiwan, goodbye yummy food, goodbye xiaolongbao...さよなら小籠包〜!新宿高島屋でお会いしましょう♥ #xiaolongbao #dintaifung #whatyuiseating #tears #goodbye #taiwan #taipei #小籠包



Yu ♥ almond jelly!!

☆So Refreshing♥ Almond jelly specialist is locating on outline of the wholesale market in 油化街! #almondjelly #refreshment #油化街 #whatyuiseating #taiwan #taipei



Yu ♥ perfect check shirt!!!

☆Ralph's cashmere shirt is perfect for weather♥ Yu is wondering around wholesale market in 油化街! First floor is totally fabric&material shops but ground floor is crazy mixture of butcher, fishmonger, tailor...etc. #cashmereshirt #ralphlaurent #lanvin #charlotteolympia #whatyuiswearing #wholesaler #fabricshops #油化街 #taiwan #taipei