yu ♥ alistair carr@pringle!!

amazing news! alistair carr is going to be designer for pringle. young-star alistair showed a
few collection@lfw years and years ago. and he stopped his label and moved on to work for someone else. last position was designer@balenciaga. yu is delighted hear that alistair is coming back as designer for such a wonderful name!

yu ♥ charlotte olympia online!!

you can buy charlotte's gorgeous shoes@her e-shop from today!!!


Yu ♥ pizza@ellen's!!

Omg! Yu went back to globe to purchase pizza again...yu took away pizzas and ate@ellen's!

Yu ♥ patisserie Valerie?

It's still 6:30pm on Sunday...no one wants to see pails of waste on lovely marylebone high street! It's just like their cakes...rubbish!!!

Yu ♥ gelato@cocorino!

White choc gelato@cocorino! No time for yu to diet...

Yu ♥ from somewhere@selfridges!

Ethical label "from somewhere"s speedo collaboration was displayed@selfridges!

Yu ♥ viva la 90s!

Neon fur&flatform! Welcome back to 90s!!!

Yu ♥ cookie@Daylesford!!

From elizabeth street to Knightsbridge, yu walked past Daylesford organic on pimlico road. Quick cookie bites!

Yu ♥ elizabeth street!

Now yu is on Elizabeth street in belgravia!

Yu ♥ Greenwich...

Yu had to run around the city for research. Yu arrived greenwich after east London markets. Lovely area but nothing special...

Yu ♥ A'n'D japan relief!!!

Colette's favourite accessory designer "A'n'D" teamed up with friends to fundraise donation to help earthquake&tsunami victims! Charity market is taking place@hackney farm till 5pm today!!!

Yu ♥ la creperie de hampstead!

Naughty bites@la creperie de hampstead after work! White choc&hazelnuts...

Yu ♥ Westwood!

John bull hat&rockin' horse!

Yu ♥ dim sum!!!

Perfect Saturday lunch! Dim sum@royal china♡


yu ♥ professional work!

yu masui/fashion writer

trench: miki fukai
sweat: j.w.anderson
top: miki fukai
tee: gap
jeans: uniqlo
shoes: repetto

look nice with professional photos! they were just test shot thou...

Yu ♥ stringray globe!!

Yu&akemi had quick bite at "stringray globe" Well-known pizzeria on Colombia road. Actually it was first time for yu to eat there. Decent pizza and they are really reasonable! It's only around £6!!

Yu ♥ white tees!!

Yu had shooting with photographer akemi whole day today! 5 girls in white tees for Japanese spur magazine June issue. Thank you girls!!!

Yu ♥ gigantic lighter!

Miho's gigantic lighter!!!

Yu ♥ spuntino!!

Italian tapas bar "plopo" opened another new restaurant! "spuntino" on ruppert street serves north American. Ground beef&bone marrow slider is not really burger if you are expecting one you may disappointed but deep flavour of marrow. Truffled egg toast and eggplant chips was nice...however you may realized how American can make them overweight...so greasy...but you can't resist brown sugar cheese cake and brownie...texture of Riggs in brownie is amusing! They don't take reservation as same as polpo so you have to be really patient if you wanna eat there at peak time!

Yu ♥ the box boitique!

New boutique specialized shoes opened on maddox street!


Yu ♥ forgotten future!!

Menswear label "forgotten future" showed his 11a/w @ dean street townhouse. Photographer perry Ogden and post war influenced collection will be available @ oki-ni and ASos!


Yu ♥ spring wardrobe!

It's time for spring outfit!

Yu ♥ gammon shank?

Yu always see this @ supermarket but never tried...so fatty!

Yu ♥ chiefed tee!

Handkerchief tee is from A'n'd!